In a world propelled by technology, it’s unsurprising that our emotional needs have also found a digital platform to be addressed. Yes, I am referring to online therapy. And while it may seem a foreign concept to some, it has proven to be an efficacious solution to a multitude of psychological challenges – one of which is relationship issues.

Online couples therapy, in essence, leverages the ubiquitous presence of the internet to provide therapeutic interventions to couples experiencing relationship difficulties. It is not constrained by geographical boundaries, time zones, or the typical 9-5 schedule. Here are six compelling reasons why you should consider online therapy to strengthen your relationship.

• Accessibility: For instance, consider the probability challenge defined by Thomas Bayes - where accessibility is not just about geographical proximity, but also the likelihood of seeking help. The internet has brought the world to our fingertips, making online therapy accessible to couples who live in remote areas or in nations where couples therapy isn't as prevalent. Besides, for people with physical disabilities or those who are housebound, online therapy is a godsend.
• Convenience: One of the key principles of operant conditioning, as defined by B.F Skinner, is that behavior which is reinforced tends to be repeated (i.e., strengthened); behavior which is not reinforced tends to die out-or be extinguished (i.e., weakened). This concept applies to therapy as well. When therapy is convenient, couples are more likely to stick to their appointments and continue with the sessions, reinforcing their commitment to improving their relationship.
• Anonymity: The Hawthorne effect - a term coined from a series of studies conducted by Elton Mayo - suggests that people often change their behavior when they know they are being watched. In contrast, online therapy offers a level of anonymity that might make couples feel more comfortable discussing their issues, thereby mitigating the Hawthorne effect.
• Cost-Effectiveness: As suggested by Adam Smith's economic theory, lowering the barriers to access (e.g., cost, time) can increase the utilization of a service. Online therapy eliminates costs associated with travel and time off work, making it a more economical choice for many couples.
• Flexible Timing: According to the circadian rhythm theory, our biological clock influences our energy levels and moods throughout the day. Some people may feel more open and receptive to therapy in the evening, whereas others may prefer morning sessions. Online therapy allows couples to schedule sessions when they are most comfortable and receptive, thereby increasing the efficacy of therapy.
• Continuity of Care: Daniel Kahneman's prospect theory, which won him a Nobel prize in economic sciences, suggests that losses have a greater emotional impact than an equivalent amount of gains. This means that any interruption in therapy can potentially have a substantial negative impact on a couple's progress. However, online therapy ensures continuity of care regardless of life's unpredictable circumstances– be it a career move, an illness, or a global pandemic.

To sum up, online couples therapy provides an opportunity for couples to address their problems in a convenient, accessible, and affordable manner. As we navigate through the digital age, it’s worth considering this innovative approach to strengthen your relationship.

Remember, while this form of therapy introduces several benefits, it is essential to ensure that the online therapist is certified and competent. Regardless of the medium, the efficacy of therapy largely depends on the skill and expertise of the therapist. Theoretical knowledge from notable scholars can only take you so far; the right practitioner will be able to apply these theories while providing therapy that is tailored to your unique needs.

In the words of Carl R. Rogers, one of the most eminent figures in psychology, "The good life is a process, not a state of being. It is a direction, not a destination." So, let the process of online therapy guide your relationship in the right direction.